Nike

Based near Beaverton, Oregon in the United States, Nike (Nike Inc.) is the world’s biggest supplier of sportswear, sport shoes, and other sporting apparel. It is also a major manufacturer of sporting equipment. Founded in 1964 as Blue Ribbon Sports (BRS) by Bill Bowerman and Phillip Knight, the brand officially became Nike, Inc. in 1978, taking its name from Nike, the Greek goddess of victory. Initially operated as a distributor for Japanese shoe maker Onitsuka Tiger and in 1967, backed with strong profits, the company opened its first retail store in Santa Monica, California. The first shoe sold to the public carrying the “Swoosh” design was a soccer shoe named Nike.

Owing mainly to its “word-of-foot” advertising campaign, Nike shoes reached a 50% market share in the US. Since running its first national television commercial in 1982, the brand has moved on to the now-famous “Just Do It” slogan and onto bigger advertising campaigns featuring the sporting world’s biggest names such as track & field legend Carl Lewis, basketball great Michael Jordan, Roger Federer, Maria Sharapova, among others. The brand is sponsor to some of the biggest football clubs in the world. Nike maintains websites for several individual sports, including nikebasketball.com, nikefootball.com, nikerunning.com.

Nike in the Philippines

Similar to its global counterparts, Nike Philippines also dominates the local sportswear and shoes market. The brand struck the right chord in this basketball obsessed nation with their vast collection of shoes dedicated to basketball alone. The Philippines is a main stopover for Nike basketball stars during promotional tours of of the latest shoe line. The brand is also the official outfitter of several major basketball leagues in the country.

Basketball shoes are not the only Nike merchandise that excels at in the Philippines, the brand enjoys a lion share of the local running shoe market, and since their launch of a separate Nike store for women (Nike Women) the brand has amassed a massive number of female following. Among the more popular Nike shoes in the Philippines are the Nike Sb, Nike Dunk, Nike Air, Nike+ (for Nike running), and the customizable Nike iD. Other popular merchandise includes Nike bags and Nike tracksuits. Information regarding the arrival of the newest Nike items in stores and other Nike related news are available at nike.com.ph.